About Alibaba Group
Alibaba Group is a technology company whose core businesses are e-commerce and cloud computing.
Behavioral data collection at group scale
The A+ platform collects events from web, mobile apps, mini-programs, and server SDKs. Alibaba reports processing 4 PB daily during Double 11 2025, with peaks of 100 million TPS and 100 GiB/s, and over 40% lower pipeline costs.
Real-time experiments at Taotian
Across more than 100 experimentation scenarios, Fluss feeds search, recommendations, content, and growth analytics. The team reports 59% lower Flink CPU usage, 73% lower memory usage, and near elimination of over 100 TB of operator state.
Streaming into the Lakehouse
Fluss tiers data into Paimon/Alake, replacing separate Lambda pipelines. Streaming consumers receive updates within seconds; the lake becomes available within minutes. Partial-column updates also lower the cost of batch backfills.